94% natural ingredients – natural substances that protect your teeth
11 chemical substances excluded – artificial coloring, synthetic perfumes, SLS, paraben, triclosan, tar coloring, MIT/CMIT, polyacrylamide, mineral-based materials, oil surfactants, TEA
Lactobacillus fermentation liquid included – made from streptococcus thermophilus, this fermentation liquid helps suppress the creation of harmful cells inside the mouth.
Fresh Breath Care – cinnamon oil, lemon oil, and peppermint provide long-lasting freshness after brushing.